Focal points at MONUMENTO 2022
25 years UNESCO World Heritage City of Salzburg - 10 years Monumento Salzburg
The thematic landscape of the trade fair is more diverse than ever before. In addition to the already mentioned highlights on the UNESCO World Heritage Site of the City of Salzburg and the 10th anniversary of MONUMENTO Salzburg, the trade fair deals with four main topics:
1. cultural heritage - restoration - crafts
2. cultural tourism - culinary - folk culture
3. museum - collections
4. special show: Historical Gardens & Innovative Greening
Tangible and intangible cultural heritage
A monument for eternity?
Monuments as "cultural heritage" are materialized memories of our society of special historical, cultural or artistic achievements. They exhibit qualities that have stood the test of time in social or technical terms. In the subject area
"Monument preservation" is about allowing future generations to share in these qualities. The exhibitors are caught between the conflicting priorities of long-term preservation and sustainable economic use of the objects.
Art and cultural assets linked with ancient craftsmanship
Preserving art and cultural assets for the future
The "Restoration and Conservation" segment is dedicated to the long-term preservation of cultural assets and their transmission to future generations. New challenges arise at the interface between the
preservation mandate and staging desires. Exhibitors will present current strategies and techniques for the restoration and conservation of cultural assets.
Old crafts up close: tradition and techniques
Traditional handicrafts, old craft techniques, tools and materials - with great attention to detail and a trained eye, open workshops in the "Handicrafts" theme area offer the opportunity to look over the shoulders of specialists as they work. Traditional materials are reinterpreted by exhibitors and historic works are brought back to life.
Preservation, renovation and redesign
What to do when obsolescence, wear and tear or environmental damage, changes in legislation, high operating costs or a change in usage requirements make it necessary to repair a property? In the "Restoration" segment, exhibitors present techniques and strategies for eliminating structural damage that has already occurred. From core renovation and energy-efficient modernization to the repair of individual building components.
Cultural tourism and folk culture
Culture as a driver of the tourism industry
How can guests be made aware of the cultural characteristics of a region? What forms of communication can emotionally engage visitors and how can we address target groups in the age of digitalization? In the thematic area
"Cultural Tourism", private and public cultural providers and regions will present successful strategies for planning, offering and implementing cultural tours.
Regional culture in a global world
Traditional costume, dialect, music and dance characterize our folk culture - regional traditions create identity and convey a special sense of home. In the "Folk Culture" segment, exhibitors face up to the creative examination of their own identity and develop it further in the field of tension between tradition and modernity, globalization and regional customs.
Museums and collections
Sustainably inspire and create new experiences
Planning, implementing and designing exhibitions: The "Museum" segment offers exhibitors the opportunity to present new strategies, techniques and success stories for exhibition design: From virtual museum visits to 3D staging and multimedia light installations - innovative concepts will be shown that perfectly stage old works and create a new overall experience.
Special Topic: Historic Gardens & Innovative Greenery
Witnesses of time - artistic design of nature
Historic gardens and parks are places of recreation, a blessing for body and soul. In order to preserve these living works of art consisting of designed nature and architecture, expert knowledge, sure instinct and many caring hands are necessary. In the "Historic Gardens" theme area, museums, public parks, private show gardens, castles and landscape planners demonstrate what is involved.
The green revolution - modern cities in transition
Innovative greening can mitigate the effects of climate change in cities. Due to dense building development and the associated soil sealing, the many glass surfaces and few green spaces, summer overheating in cities is increasing enormously. This makes the greening of roofs and facades increasingly important. The exhibitors in the "Innovative Greening" area will show the challenges that need to be overcome.